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updated 29 Sep 2010, 08:14
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Wedding and engagment jewellery get more customisation

THERE are many ways to have custom wedding or anniversary rings made.

But here's news for you: The process just got easier.


Il Regalo, an anniversary ring and wedding-band custom-design service from Japan,
offered exclusively by Goldheart Jewellery in Singapore, allows all you creative young individuals to create the rings you have always wanted.

Launched in June last year, the service allows customers to pick from a multitude of design elements, such as the material of the ring, its form, finishing, diamond settings and letter engraving.

A 3-D computerised simulation will then be produced to allow customers to view their ring from all angles and make tweaks to the design.

Actor Adrian Pang and his director-wife, Tracie, who will be celebrating their 15th wedding
anniversary on Tuesday, chose the Il Regalo service to create a ring to commemorate their anniversary, and to mark their foray as business partners with the newly formed theatre company Pangdemonium! Productions set up last year.

Adrian, 44, said: "We wanted a meaningful symbol of this occasion, hence we

decided to personally design the anniversary rings."


Their anniversary bands, which are made of white gold, have the word "Pangdemonium" engraved on the outside, and "Made with Love" inscribed inside.


Adrian's ring has one diamond on the side, while his wife's has 32.


Adrian was delighted with the personalised service that allowed the pair to customise their anniversary rings to their "specific idiosyncratic whims" and let their imaginations go wild.


"We believe that wedding bands and anniversary rings are a potent symbol of 'you' as a married couple," he said.


That is why, added Adrian, they found their rings from Il Regalo perfect, as "we wanted
something that speaks volumes about who we are to the world yet, at the same time, symbolising what we mean to each other in an intimate and personal way".

Mr Gary Goh, Goldheart Jewellery's brand manager, said the company is proud that Il Regalo was the choice for this power couple.


"The design process was fun, engaging, effortless and, most of all, immediate, which shortens the design phase dramatically for busy professionals such as Adrian and Tracie", he said.


To get your hands on your dream customised ring, head to Goldheart International Building in Orchard Road.


Prices start from $800 and production of the ring will take about eight weeks, depending
on the complexity of the design. Other collections of wedding and anniversary bands, such as the Celestial, Infiniti, Felicite, Intimo and Aiko range, are also available.


Grab them at Goldheart Jewellery outlets in malls such as Plaza Singapura, Centrepoint
and Orchard Central.

 

POH HENG’S SIMPLE LOVE

WEDDING bands are all about elegant simplicity.
Poh Heng’s wedding brand, Cherish, launched last year, is all about that ideal.

The brand, said Ms Chng Hwee Siang, director of Poh Heng, signifies an eternal union and the promise of love with an unbroken seamless circle. She said: “The fancy patterns and diamonds
found in today’s new-age designs simply provide unnecessary distractions.”

The rings come in platinum and rose gold, and in both dome and flat shapes. Intricate etchings of the couple’s names can be made on the inside of the bands, as well as on the complimentary ring cushions that accompany the ring box.Customers enjoy a complimentary lifetime guarantee on their rings.

Prices are $988 per band for platinum and $699 per band for rose gold.
Rings available at all Poh Heng outlets. Visit www.pohheng.com.sg for more information.

MAGNETIC ATTRACTION


LIKE lovers who find themselves drawn irresistibly to each other, Soo Kee Jewellery’s new line of wedding bands,Attraction, allows couples to literally stick close to each other.

Imported from Germany, each “his” and “hers” band is infused with a technology that leads to them being magnetically attracted to each other, symbolising passion and chemistry in the relationship.


Choose from white gold or a mix of both white and rose gold.

All rings feature a diamond and are priced from $939 each.

Get a complimentary ring pillow with every purchase of a pair of wedding bands.
Also receive a complimentary bear ring holder with every purchase of a pair of wedding rings above $1,000.

Customisation is available on an appointment basis. Visit http://sookee.com/relations/showrooms.html for more information.

TRADE IN YOUR DIAMONDS AT LEE HWA


LEE Hwa Jewellery offers customisation services for Destinee wedding bands and Destinee Aria anniversary rings.

Customers choose the type of gold for their rings, the number and type of gems, and the size preferred. Their specifications will be submitted to a designer, who will come up with a design sketch for viewing.

Customers get to work with the designer to tweak their designs, according to their preference and budget requirements.

If couples wish to upgrade their Destinee diamond within two years of the date of purchase, they will receive a 100 per cent trade-in value on their Destinee diamonds.

All customers will receive a complimentary ring pillow with the purchase of a pair of
wedding bands.

Visit www.leehwajewellery.com for more

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