A KOREAN label started by Professor Choi from Kwangwoon University and co-developed with University of Toledo (Ohio), Ecobeau is absolutely free from synthetic preservatives (the brand uses herbs to prolong the shelf life of products), alcohol, and parabens.

There are some products in the range such as its BB Cream that fall just short of being 100 per cent natural (minimum of 95 per cent, due to an unblocking agent that is added for UV-B absorption) but some of its key products are 100 per cent natural.

For example, the Ecobeau Control Essence ($38) that is made from highly enriched extracts of herbal medicine and restores damaged skin cells for radiant and resilient skin, and the soap free Ecobeau Loess Water Cleanser ($30) that has minerals to provide nutrients for your skin while cleansing.

Other products that are also 100 per cent natural include the Ecobeau Control Skin (Toner) ($28) and the Ecobeau Whitening Dark Spot Serum ($68). They are natural and restorative for the skin and are as safe as they are effective.