EVERYONE'S talking about high street mega brand H&M coming to Singapore next year.

The trills of joys emitted by fashionistas islandwide were resounding.

Now that the hysteria has died down, there is another reason to chime: Top British high-street label Topshop and its trendy brother Topman will open shop in Knightsbridge (opposite Paragon) on Friday.

And it won't be just any store opening - the outlet is nearly 1,100 sqm (about the size of 10 HDB five-room flats), making it the largest Topshop outside of the UK and the US.

As expected, the brand welcomes the competition.

Wing Tai Clothing spokesman Lisa Chai said: "The fashion retail scene is now more mature and ready for more new entrants...

"We welcome the move as it reinforces Singapore as an important fashion capital."

There is reason for the confidence.

The shop will be well stocked with fan favourites: Topshop Unique, Boutique, Kate Moss, and there are also some Knightsbridge exclusives brought in just for the opening.

If the choices get overwhelming, turn to the Personal Shoppers services.

If you want to feel like a princess, make an appointment and let them pick out an outfit for you. It is a no-obligations service, and you will be able to pick up some tips on dressing for your body type.

Book an appointment by the end of the year and you might win a $500 shopping spree too. To book, call 6733 4608.

And if you are the first 100 to spend $100 from Friday to Dec 14, you will receive a gift selected by the Personal Shoppers.

This article was first published in The New Paper.