updated 21 Jul 2011, 22:12
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Fri, May 20, 2011
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Shu Uemura's lash splash
by Joy Fang

IT WAS a spectacle, with bursts of colour and shapes at Sunday's Audi Fashion Festival.

The show, which was held at the Tent@Orchard, featured elaborate hairstyles from Redken and make-up by Shu Uemura.

When my paper visited for a behind-the-scenes peek at about 4pm, it wasn't just the models that shone - the brand's make-up artists did, too. Most wore extravagant feathered false lashes.

Shu Uemura's elite make-up artist, Ms Nor Mazlin, 29, said the show - Shapes & Shadows - featured Redken and Shu Uemura's fascination with artistry.

Lashes took pride of place, when the brand presented a preview of its upcoming 2011 Tokyo Lash Bar collection in one segment.

Known for dramatic and adventurous couture falsies, the Lash Bar's designs for this year are inspired by tribal designs.

"There are no limitations, it's about wearing them with confidence," said Ms Mazlin.



Green Folklore

What is it: Three layers of strong, solid colours inspired by natural dyes make up this set of lashes. The bright yellow lashes are made from thread and are inspired by tribal handicraft, while the green feathers on top are detachable, so they are very wearable, said Ms Nor Mazlin, Shu Uemura's elite make-up artist.


Ethnic Charm

What is it: This set of lashes is brown with feather accents to soften the big, dramatic look. Beads are attached to the ends of each lash to accentuate the folksy feel.


Oriental Arch

What is it: The lashes are "phoenix-like" - they have a unique slant where they are elongated towards the ends. This gives emphasis to the eyes when you blink. A thread woven through the lashes with a diamante placed in the middle gives definition.


Tribal Patch

What is it: Inspired by fabric work created using hand looms, this set of lashes has four different layers of colours to give a multi-textured effect.

These lashes will be launched in July at Shu Uemura's counters in department stores.


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