updated 8 Jun 2012, 09:19
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Tue, Apr 17, 2012
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Online retailer launches first pop-up store

Online retailer Asia Fashion Inc ( is organizing its first ever pop up store from April 20 to 22.

Housed in a photography studio which has been transformed into a shopping area, labels that have been finely curated will feature the best of Asian designers from Singapore, Indonesia, Malaysia, Thailand, Philippines and Korea.

The pioneer pool of 20 labels include Ashley Isham, Reckless Ericka and Depression from Singapore, (X)S.M.L from Indonesia, Jousse from Thailand and Purplow from Korea, among others.

New to Singapore brands include Indonesian evening wear Benten, Korean cult jewellery brand H.R, Japanese cult accessories brand Ojaga and Thailand's popular Jousse label.

Founded by business partners and old friends Timothy Chen and Aidan Tan, they aim to promote and uncover talented Asian designers and labels to the rest of the world.

The pop-up store will be offering up to 50 per cent off for some items.

Venue: 225 Selegie road

Opening hours: 11am to 7pm

Payment by nets or cash only.

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