updated 28 Jun 2014, 02:13
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Wed, Mar 19, 2014
Urban, The Straits Times
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Beauty secrets: Radical skincare co-founder
by Stacey Chia


Rachel Edlich (left) is the co-founder of American brand, Radical Skincare, which she started with her older sister Liz, 52, in 2011. It was born out of their search for a solution to their skin woes.

The brand, which is sold at Escentials Paragon and Tangs Orchard, is known for its anti-ageing products which are paraben-free and full of antioxidants. One of its bestsellers is the Peptide Infused Antioxidant Serum ($275 for 30ml), which helps to increase collagen production and skin elasticity.

The Los-Angeles based Edlich, whose background is in marketing, was in town two weeks ago to launch three new products in the range.

The sisters also founded a direct marketing and skincare company called One World Live, where they developed, marketed and distributed motivational content and wellness products for celebrities and other brands.

What is the one product you would not step out of the house without?

My lipgloss. I like light pink or natural tones - nothing too red. I tried red once but it did not suit me. Laura Mercier and Chanel are my go-to lipgloss brands as they have quite a good range.

What is the one grooming service you cannot do without?

I get my hair cut and coloured once every three months. I really recommend sticking with someone who understands your hair and knows what suits you, instead of always trying different hairstylists. I've been with the same one in Los Angeles for 22 years.

What, in your opinion, is the best beauty invention?

Exfoliating cotton pads. The ingredients are locked into the pad and no scrubbing is needed so it's not too harsh on your skin.

What is your favourite perfume?

I've been wearing Quelques Fleurs by Houbigant, a French perfumery, for the last 20 years. It has a nice floral scent to it and it's so unique that people will stop me on the street to find out what I'm wearing.

What is the most ridiculous thing you have done in the name of beauty?

I had rosacea (adult acne) and agreed to have my "before" and "after" photos used as part of our promotional material.

I had reservations about my "before" photos circulating, but people started writing to me to tell me how they felt more confident that their skin would heal. I'm glad I did it.

Give us a beauty tip.

A chemist told me that you should avoid putting perfume on your chest. Perfume has alcohol and hence reacts to light which can cause age spots. You're supposed to spray it onto areas where the sun doesn't reach, such as behind your ears or on your wrists.

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