WELCOME to Elizabeth Arden’s new line from its best-selling ceramide collection, to be launched this month.

First up is its hydrating cream, the Ceramide Plump Perfect Ultra Lift ($139), just launched today. The corrective moisturiser, perfect for those 35 and above who have ageing skin, helps smoothen surface lines. It also firms, lifts and redensifies the skin.

Independent clinical studies show that the cream can reduce depth lines by up to 35 per cent, and reduce wrinkles after 30 days of continuous use.

And here’s further good news for those who prefer a lighter texture: Elizabeth Arden has just released the Ceramide Plump Perfect Ultra Lift Lotion ($139), great for Singapore’s hot and humid weather. Rated SPF 30, both the lotion and the cream are perfect for protecting your skin against the glaring sun.

Plump Perfect’s newly formulated line also includes an exfoliator at a modest price of just $46.

The Elizabeth Arden Ceramide Plump Perfect line launches today at The Centrepoint Atrium.

It will be available at counters in Takashimaya, Robinsons Raffles City, Robinsons Centrepoint, OG People’s Park, Metro Paragon and Metro Woodlands from next Friday.

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