Paragon becomes the first shopping mall in Singapore to launch its own iPhone application.

This is a smart move since the number of iPhone users is expected to increase with all three telecommunications companies, Singtel, M1 and Starhub are now offering sales and subscriptions to their customers.

This new application enables shoppers to gain access to the latest offers offered at Paragon wherever they are.

Some of the features available with this application include store listings, events & promotions, directions as well as shopping vouchers acceptance.

Interested shoppers can download the application for free from AppStore.

Other features include:

- About Paragon and directions, including Goggle Map integration

- Information on Citi Paragon Platinum MasterCard privileges, participating Style$ merchants and promotions

- Concierge services and immediate feedback