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Thu, Oct 14, 2010
Urban, The Straits Times
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Eco-friendly brands II
by Ian Lee


New local womenswear label Jujube sets its designs apart from other eco-fashion labels with a modulated concept.

Like Lego, each dress can be taken apart and reassembled at the empire waistline to create new styles.

Two dresses can be disassembled and reassembled into four different styles, for example.

The eco label's first collection uses Australian textile production company Lenzing's modal fibre, which is taken from the bark of trees grown in responsibly managed renewable forests in Australia.

The label is available at Parco Marina Bay.


One of the true pioneers of eco-chic, Stella McCartney proves that fashion can be green without sacrificing style.

Her collaboration with Adidas, which has spanned six years to date, uses recycled polyester made from plastic bottles and post-industrial waste - yes, the cloth comes from chopped up and melted plastic spun into fibre.

Organic cotton, recycled insoles and recycled rubber also keep her line green yet chic.


German undergarment manufacturer Triumph's third eco-friendly range, called Ecochic, uses three types of green fabric - bamboo, corn and organic cotton.

Corn fabric uses an eco-friendly production process that requires lower energy and emits fewer greenhouse gases.

Bamboo is fully biodegradable and has natural antibacterial properties, so it needs no pesticides.

All products are certified with Oeko-Tex standard 100, an international testing and certification system developed in 1992 for textiles, limiting the use of chemicals and excluding the use of harmful substances.


The Italian leather house's Eco Ferragamo collection, which started last year, consists of leather bags made from a non-toxic tanning technique that excludes metal pollutants normally associated with tanning of leather goods.

The bags are also lined in handwoven hemp and use dyes from natural elements such as tree bark.

The label uses ecological shoe boxes and shopping bags certified by American eco organisation Forest Stewardship Council, which uses wood derived from forests managed in a responsible manner.

Shoe and accessory bags are made of earth-friendly unbleached cotton.


The sports diffusion label of Italian fashion house Emenegildo Zegna has produced an eco-friendly jacket branded Ecotech for the past three seasons.

The garment's outer fabric, padding and lining are made with 100 per cent recycled plastic sources.

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This article was first published in Urban, The Straits Times.

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