Speaking of new labels to land on our shores, Front Row, a popular multi-label boutique in Singapore, is launching a pop-up store at optical lifestyle boutique seen@dempsey.

What is exciting is that this store-within-a-store concept brings four new labels to our attention, namely KSUBI Eyewear, W/A by WOODS & WOODS, UNITED NUDE and CHOUETTE x HELLO KITTY.

Ksubi Eyewear is a cult Australian label with a complete line of sunglasses and optical eyewear, while Woods & Woods, a local label, will be offering a preview of its new line, W/A, via its menswear collection. Its womenswear collection will be available from July 2010.

United Nude offers special edition shoes that are a joint collaborative effort by starchitect, Rem Koolhaas, and seventh-generation shoemaker, Galahad Clark, and Chouette timepieces will feature a range of ceramic plastic crystal timepieces in collaboration with Hello Kitty and Mickey Mouse.

While Ksubi Eyewear will continue to be available at seen@dempsey, the other three labels will be available at Front Row in the Raffles Hotel Arcade.

The pop-up store, called seen@frontrow, will be at Blk 26 Dempsey Hill # 01-03, from today until this Sunday, April 25, and is open from 11.30am - 11pm.

Prices start from $329 for ksubi Eyewear, while W/A by Woods & Woods range from $250 - $500, United Nude at $479 - $719, and $965 - $1239 for Chouette x Hello Kitty watches.

So don't happen to be there by chance, pop by and check out these exclusives for yourself.