WHEN it comes to skincare, it’s important to ensure that only the best makes its way onto your face – and that what you put on helps protect your skin from damage caused by the sun and environment.

That’s where Elizabeth Arden’s new Prevage Face series comes in.

Two powerful products in the Prevage Face range in particular – the Prevage Day Ultra Protection Anti-aging Moisturiser and Prevage Face Advance Anti-aging Serum – give you intensive protection you can depend on.

Boasting a sun-protection factor (SPF) of 30 PA++ and the use of revolutionary antioxidant Idebenone – a clinically proven antioxidant that addresses the
effects of oxidation on the skin – Prevage Day works in synergy with Prevage Face to amplify the products’ effects, resulting in younger, healthier-looking skin.

There are three facets to Prevage Day. For one thing, its high SPF deflects the sun, acting as your skin’s first line of defence against damaging ultra-violet rays.

Then, there’s the fact that the Idebenone in it helps neutralise free radicals.

This means that unstable molecules generated by skin-damaging occurrences like
UV rays, smoke, pollution and stress get wiped out.

Idebenone also helps to support the skin’s natural repair process to help restore a youthful and vital appearance.

Lastly, the product helps to prevent dryness of the skin, locking in essential moisture with an intense yet light dose of daily hydration.

These all add up to one thing for your skin: It will look brighter and more radiant almost immediately. Mr Tony Vargas, vice-president of research and development
at Elizabeth Arden, recommends using the product after Prevage Face to optimise results.

He said: “Prevage Day works to filter UV rays and significantly cut down free radical formation and damage during the day, allowing the anti-ageing treatment to focus on helping to improve the appearance of skin with existing sun damage.”

Indeed, the latest incarnation of Prevage Face addresses major skincare concerns
with proven results. Skin is touted to look firmer and more radiant after just four
weeks of use. And it minimises redness, minor scars, age spots and existing damage to the skin.

Together, these two standout products of the Prevage Face range reinforce the skin’s defences to fight signs of ageing and diminish the appearance of fine lines, wrinkles and discoloration.

A word to the wise: The rest of the Prevage range will also be revamped in the near future. As an example, plans are underway for its eye cream to be “renovated” from its current incarnation to be more effective.

And from now until next Thursday, there are crazy deals available exclusively at Takashimaya’s Elizabeth Arden counter.

Get the Prevage Anti-aging set – consisting of the two products, plus Prevage Eye and Prevage Body – for just $299 (usual price: $491) while stocks last.

There are free gifts to be given away, too.

For more my paper stories click here.