updated 6 Aug 2013, 08:54
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Thu, 01 Aug 2013
The New Paper
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Would you dare swim in this $6,000 costume?
by Azim Azman

SINGAPORE - What goes into a $6,000 swimsuit?

For this mother-and-daughter team, it was a week's worth of designing and adding Swarovski crystals by painstakingly hand-sewing them onto the swimsuit.

"We're confident that the crystals will stay on if you want to go for a swim in it, but we won't recommend it," said 27-year-old Esther Loh.

The suit will make its debut at this weekend's FTV Beach Party, a showcase of high fashion swimwear that has already made waves in Dubai and Monte Carlo.

Ms Loh and her mother, Ms Christina Ho, 50, are the Singaporean team behind Inner Desire, an online business started three years ago that designs and retails luxury swimsuits, lingerie and sleepwear that usually retail for between $34 and $120.

Said Ms Ho: "At that time, online shops were starting to bloom and we felt that there was an opportunity for us to sell swimsuits and lingerie to people who wanted to buy those items but didn't want to have to go into actual shops."

They saw an opportunity for a local swimsuit brand as there were only overseas brands available.

Ms Loh designs most of Inner Desire's pieces, but she admits that she had a steep learning curve when she first started out.

She said: "I studied at Stansfield College for a business management degree from the University of London, so I did not have any design background.

"I had to learn everything on the go."

Ms Ho, who holds a full-time job as a business development manager at MYOB, a company that helps small- to medium-sized companies manage their business, helps her daughter out by making sure that her daughter has everything she needs for the business to operate. That includes helping Ms Loh to source for textiles and suppliers.

Although Ms Loh and Ms Ho's piece is based on an existing swimsuit, it was still a stressful time for the pair.

"We had a couple of 24-hour days designing and hand-stitching the crystals that go into the piece," said Ms Ho.

Read the full story here.


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The swimsuit took this mother and daughter team a week to finish, by designing and adding Swarovski crystals - painstakingly hand-sewing them onto the swimsuit.
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readers' comments
Why not? Can attract shark.
Posted by melts_singapore on Thu, 1 Aug 2013 at 12:24 PM
Only moron would wear this costume..what are they trying to
Posted by unhappy on Thu, 1 Aug 2013 at 12:06 PM


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