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Sat, Aug 28, 2010
The Korea Herald/ANN
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Korean-American jean brand CEO gets spotlight
by Yoo Jeong-hyun

It has been turned out the Hollywood's sexy icon Angelina Jolie and football star David Beckham arduously prefer to wear 'Hudson Jeans,' founded by a Korean-American.

The Los Angeles Times, on Aug. 22, wrote for huge success of Peter Kim, a founder and a chief executive of Hudson Jeans, one of the country's hottest premium denim brands.

With Jeans sold at select boutiques and high-end stores in countries around the world, the company reportedly had annual sales last year of more than $50 million, the newspaper said.

The 39 year-old man, a second Korean generation, was born in Los Angeles. He assumed a cotton mill from his parents, which was about to go out of business, and re-established his own.

In 2000, he showed up with "Jane's Army," name of a denim product, but the company folded after one year.

Two years later, Kim turned up again to reveal another premier denim product, named "Hudson Jeans." He finalized his plan by purchasing high-quality materials from Italy and completing designs in a factory, headquartered in Los Angeles.

Much as Jane's Army had been produced from Thailand to take advantage of its low labor cost, Kim had no option but to close down his fashion business because a group of consumers powered him to refund.

Based on the failure that he had gone through, he finalized all processes in the U.S. He belatedly learned that quality should be given priority over price competitiveness.

Hudson Jeans has been established on the idea that a pair of blue jeans not only presents sexiness but also guarantees comfort after putting it on, Kim said.

The key element to its bombarded popularity came after it picked Georgia May Jagger as an advertisement model, a daughter of Mick Jagger and Jerry Hall, a renowned American model.


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