updated 23 Apr 2011, 22:43
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Fri, Feb 18, 2011
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Alexa Chung is the face of LACOSTE Joy of Pink fragrance

Joy of Pink is the vibrant new fragrance for women from LACOSTE; an exhilarating scent inspired by the lively exoticism of a Curaçao cocktail: colourful, sparkling and full of energy.

Featuring effervescent citrus notes underpinned by a smooth musky base, Joy of Pink is a delightfully uplifting addition to the LACOSTE Pink Collection, capturing the same light-hearted ethos of the brand's best-selling Touch of Pink and Love of Pink fragrances.

Fronted by style icon, Alexa Chung, who stars alongside two of her close model friends in the print and TV advertising campaign, this vivacious new scent inspires the same contagious feelings of joy and excitement that are evoked by a girl's most cherished friendships. It is the perfect accessory for excursions with the girls, be it a marathon shopping expedition, a glam night out partying or an action-packed weekend getaway.

25 year-old Alexa Chung has been signed to front the new campaign. She was chosen for her quirky and individual style and has been deemed to be the perfect inspirational model for the fragrance.


LACOSTE Joy of Pink is available in the following sizes:

EDT 90ml - $117
EDT 50ml - $90
EDP 30ml - $67

Body Lotion 150ml - $45
Shower Gel 150ml - $37

LACOSTE Joy of Pink is available to purchase from 7 February at leading department stores.

Source: Press release

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