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updated 2 Mar 2013, 11:19
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Fri, Jul 08, 2011
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Guardian goes fresh and breezy
by Pamela Chow

GUARDIAN has given its stores a fresh look with its recent facelift, complete with new shopping carriers and colour-coded sections for easy-breezy shopping.

Aisles in revamped stores like those at Paragon, Block 190 at Toa Payoh, UE Square, Thomson Plaza and Bishan Junction 8 are modern and bright, and shelves are packed with more products to suit the beauty needs of the young working executive.

There, shoppers will find hair-care brands TRESemme (you remember this brand from Project Runway, don't you?), Style Aromatherapy and Natur Vital, which are exclusive to Guardian Health & Beauty.

The beauty sections in these stores have also been mapped to take shoppers through their entire regime - starting from skin-care products, and ending at cosmetics and hair care.

And shoppers will not need to worry about missing out on promotions, as experienced staff will assist customers in picking out the best deals on offer at the promotion areas.

The reconceptualisation of its stores is fashioned after the design of Guardian's outlet at nex in Serangoon. All upcoming new stores, as well as existing ones, will adopt this refreshing, new design.

Up to five more stores will be revamped before the year's end.

In the meantime, my paper checks out the must-have products from Guardian that have hit the shelves.

For a list of Guardian stores, visit www.guardian.com.sg

Natur Vital

What: Here's one for you, guys. The Hair Loss Series by this British brand helps to combat hair loss, while increasing hair volume, as it strengthens hair and nourishes the scalp.

Specially formulated for male-pattern baldness, the products in this line replenish nutrients and vitamins lacking in the hair bulb.

The Hair Loss Series consists of a serum ($138 per box) and shampoo for normal hair ($22.80), and is sold at selected Guardian Health
& Beauty stores.

Style aromatherapy

What: Protect and nourish your hair and scalp with this line of anti-ageing-formula products from Israel. Its Natural Anti-Aging Hair Mask, moisturiser and shampoo are made from a blend of natural ingredients, essential oils
and Dead Sea minerals. They add volume
and gloss, while minimising dehydration, oiliness and dandruff.

Each shampoo and conditioner is sold at selected Guardian stores at $9.50 per bottle, while each hair moisturiser and mask is sold at $14.50 per bottle.
Tresemme

What: Make dull, dehydrated hair hit the road. This hair-care line from the United States is the solution to dry, damaged and brittle hair.

The rich combination of Vitamin E and sunflower, hazelnut and almond extracts in its moisture-rich conditioner and shampoo works to restore moisture, strength, and softness to healthy hair.

At $14.90 per bottle, this line is sold at all Guardian Health & Beauty stores islandwide.


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