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Thu, Aug 04, 2011
The New Paper
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Another day, another outfit

Miss Poppy Dinsey has carved a special place for herself on the Internet.

Her claim to fame?

Posting pictures of herself online wearing a different outfit every day of the year.

Her fan following has been growing by the day as she dishes out style tips. Her fame hasn't been confined to women.

Men have also been following her blog. They have appreciated shots of her in a saucy Santa costume on Christmas Day and in a plunging top on National Cleavage Day, reported Daily Mail.

Ms Dinsey, 24, who lives in Surrey, England, began her What I Wore Today blog on Jan 1 last year, after making a New Year resolution to vary her outfits.

Her site now attracts 90,000 visitors a month and she is planning to expand it into an entire social network for fashion fans to upload their own pictures.

Ms Dinsey studied economics at University College, London, and was working for a property search engine when she went to California for a holiday in December 2009.

She told Daily Mail: "I came up with a New Year's resolution to try and wear something different every day, take a picture with my iPhone and upload it.

"The previous year I'd decided to always have nice nails, so it seems my resolutions are quite girly. Partly, it was just that I was feeling smug wearing a dress in California and wanted to show it off to people shivering in a coat in England.

"It was a completely throwaway project. I had no idea how big it would become." Her first post read: "Hopefully, by the end of 2010, I will have posted 365 photos of what I wear each day. There is zero point to this blog other than to persuade me to wear a lot more of my rather extensive wardrobe."

As she quickly won a loyal following, she accompanied the pictures with humorous and saucy comments. She said of her sexy Santa costume on Christmas Day: "I am still so drunk enough to think this is appropriate attire for the grandparents."

On National Cleavage Day, she said of her plunging top: "Apparently, it's National Cleavage Day?! I remember being thoroughly disappointed last year when I missed it, choosing some sort of puritan sacking dress instead ."

Secret of her success

What is the secret of her success?

She said: "It takes only 30 seconds to check the site and women know they are going to see a different outfit every day. It does become addictive.

"I am a normal person, not a size 6, and even if I am tired or sick, I post a picture. "People get ideas of things to wear and how to mix them in a more realistic way than you see in some magazines."

She said a lot of men have been looking at her dresses and have been asking for advice on what to buy their wives or girlfriends.

She has turned her website into a business model with users able to click on links to buy the outfits featured.

She has also been hired by retailers as a fashion guru and has reported from London Fashion Week and music festivals.

This article was first published in The New Paper.

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