updated 19 Oct 2011, 14:56
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Fri, Aug 26, 2011
The Star/ANN
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Illuminate your skin
by Patsy Kam

NOT every dark spot you see on your face is created equal. Some are more stubborn than others, smaller ones like freckles are sometimes seen as charming and age spots are more telling than just uneven skin tone.

Estée Lauder scientists understand there are many different signs of discoloration including blotchiness, acne scars, dullness, sun spots and dark spots, and that different ethnicities have different concerns.

Hence, they have come up with Idealist Even Skintone Illuminator, a fast-acting serum that's touted to be gentle and effective for Asian skin.

"We are extremely excited to leverage nearly 30 years of skincare repair authority to unveil a fast-acting serum, especially as it delivers such remarkable results," Dr Nadine Pernodet, executive director of skin biology, research and development, The Estée Lauder Companies, said in a press statement.

"Discoloration is characterised by visible tonality changes on the face, and becomes apparent when light on the skin's surface is not reflected in a uniform way. It can be caused by a variety of factors such as genetics, allergies and environmental assaults, including UV exposure and pollution. Traces of acne and harsh cosmetic treatments can also trigger discoloration in skin."

An intensive, oil-free serum gentle enough for everyday use, the Illuminator features Triple-Optic Technology that is claimed to instantly illuminate skin.

"The serum also utilises CorrectTone Technology, a comprehensive triple-action complex comprising highly-effective anti-spot ingredients, anti-oxidants and soothing anti-irritants to address key signs of discoloration," said Dr Pernodet.

The complex includes an optimised Glucosamine-DP molecule blend (Idealist's signature Glucosamine combined with Dimethoxytolyl Propylresorcinol), vitamin C and botanical extracts that are said to work together to help reduce the appearance of dark spots.

"Glucosamine is a signature Estée Lauder ingredient. It is a highly effective, yet gentle sugar-derived ingredient that facilitates desquamation. It was first used in Idealist Skin Refinisher in 2001, a first-to-market non-acid skin refinisher," Dr Pernodet explained.

In clinical testing, 62% of women showed a significant improvement in skin tone over a period of two weeks. Over time, skin is claimed to look brighter, more translucent, supple and even-toned.

The serum has a floral and sparkling citrus scent. It should be applied before a moisturiser and may be used with the Idealist Pore Minimizing Skin Refinisher.

For the eye area, there's the Idealist Cooling Eye Illuminator that uses the same advanced optical technologies; however, the levels of optics have been carefully balanced for the different areas of the face.

Utilising a first ever patent-pending specially-contoured, cooling ceramic-tip applicator, it's supposed to instantly cool, massage and energise tired, puffy eyes, while lightening dark circles.

Additionally, an exclusive, highly concentrated Dark Circle Correcting Complex is said to further reduce and prevent the appearance of dark circles and puffiness. It comes in two shades suitable for all skintones.

The philosophy, "every woman can be beautiful" has always been the cornerstone of Estee Lauder.

"The phrase is still as relevant today as it was when Mrs Lauder first said it," said Jane Hertzmark Hudis, Estée Lauder global brand president, in a press statement. "It is inclusive, empowering and a universal truth that appeals to women around the world. It defines modern and global beauty, and acknowledges that this beauty comes in many forms."

In line with this philosophy, Estée Lauder recently signed three new global faces: Constance Jablonski from France, Liu Wen from China and Joan Smalls from Puerto Rico. They represent Estée Lauder's diverse and growing consumer base.

"Estée's choice of models throughout the brand's evolution was always extraordinary," said Aerin Lauder, senior vice president, creative director, Estée Lauder. "We continue this legacy with a new group of diverse faces that truly represents a modern vision of beauty."

Shot by Craig McDean, the three models appear together in an Estée Lauder ad, communicating the desire for beautiful skin across all ethnicities. Each model also appears in a separate print and TV ad, with the uneven skin tone concerns particular to their particular ethnicity.

Estée Lauder Malaysia has also signed on TV host Marion Rose Caunter as its new brand ambassador representing its cosmetics and skincare line.


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