A fashion show for the 21st century is happening in Singapore for the first time at 313@somerset from Sept 16 to Sept 25.

A holographic model will continuously change outfits and accessories as part of the fashion show. 

A highlight of the mall's six-week FASHION+ (read "Fashion Plus") campaign, FASHION+REVEAL will showcase the three-dimensional image of the model from 10am to 11pm daily in a specially constructed black box located along the shopping mall's Discovery Walk at Level 1.

"We've conceptualised the FASHION+ campaign to engage and excite shoppers by adopting a unique concept of presenting the latest items from the mall. The holographic fashion show - the highlight of our campaign - is a Singapore-first and also a bold step in incorporating technology with fashion", said Amy Lim, General Manager, 313@somerset.

FASHION+REVEAL is just one of the features of the FASHION+ campaign which runs from Sept 1 to Oct 16.

Shoppers with a minimum spending of $100 will get a 313 Voucher worth $10 while OCBC cardmembers will qualify with just a minimum spend of $80.

Shoppers can also look out for FASHION+DISPLAYS showcasing fashion-forward outfits decked out in accessories, bags, shoes and more.

Throughout the duration of the campaign, Facebook users who sign up for the 313@somerset Mailing List via the FASHION+ event tab on the 313 Facebook page will automatically qualify and enrol into a weekly draw for a chance to win $50 worth of Fashion vouchers.