updated 30 Mar 2013, 16:15
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Tue, Mar 26, 2013
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Raoul shines in Printemps window display
by Chrystal Chan and Hong Xinying

Raoul is certainly moving up in the fashion world. When Duchess Kate wore Raoul during her Singapore visit, the design she wore flew right off the racks. Not one to rest on its laurels, the Singapore fashion label has continued to shine with its Fall Winter 2013 showing at New York Fashion Week that received a lot of international media attention.

Now European fashion-lovers will see Raoul as one to watch; the Singapore label has been featured in the window displays of the famed Printemps Department Store in Paris.

This alone is no small feat; the Singapore label's Spring Summer 2013 collection is on show next to the likes of 3.1 Phillip Lim, T by Alexander Wang and Helmut Lang; these labels are also featured in Printemps' new Contemporary Fashion section on the third and fourth storeys of the department store.

Printemps' store windows are, in themselves, a fascinating work of art and this month's "Cool Elegance" themed windows are no different. Neon light beams form the backdrop of each window, celebrating the youthful spirit of the brands on display.

At the rate Raoul is moving, it won't be long before this homegrown brand becomes a big-name in the fashion world. Mark our words.

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