updated 16 Apr 2013, 11:23
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Sun, Apr 14, 2013
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Stepping out in style and comfort: Q&A with Stuart Weitzman

For 25 years, Stuart Weitzman has been committed to creating shoes that caress, adorn and adore a woman's foot -- shoes that ignite her imagination and make her feel glamorous. His growing success as a luxury shoe designer and unrelenting dedication to the industry earned him the coveted Lifetime Achievement Award by Footwear News last year -- an honour which has been awarded only twice. Weitzman has been Beyonce's go-to man for her performance shoes and the singer sums it best on her tribute-video by saying "Thank you for a lifetime of making women feel beautifully at ease in our heels."

This spring, Kate Moss appears in the seasonal campaign for the first time, modelling sexy gladiator sandals, fierce metallic shine pumps and stylish Cuffy sandals. The New Sunday Times caught up with the American designer via email recently.

Q: What is the definition of a good shoe?

A: Definitely a good fit, because if it doesn't fit then it will most probably just stay in its box in the closet.

Q: Who do you design for when you are on the drawing board?

A: When I create the various ideas that make up a collection, I am thinking of the many diverse personalities of women -- the fashionista, celebrity, career woman, the ultra-chic and bride. By embracing each one individually, I have been able to satisfy the desires of each.

Q: What makes men better shoe designers given that the best ones in the world today (including your good self) are men?

A: I think I can only speak about myself; I'm one of the few designers who are also pattern-makers. So, I personally see my products through the entire manufacturing process with multiple fit trials to ensure not only the best fit but the best quality and craftsmanship for each product.

Q: After more than 25 years in the business, what have been the most significant changes in your career?

A: It would be the Million Dollar shoe. I didn't think shoes were getting their fair share of the spotlight on the Oscars or the red carpet compared with dresses and jewellery, so I started to create footwear that demands a spotlight of its own.

Also, not forgetting, the New Retail Store Concept of Ribbon Design by Italian architect Fabio Novembre, who is someone well-known in the art world but never designed a retail store concept -- an element I knew would add interesting chemistry to my new store design.

Q: What inspires you and what drives you forward in this competitive industry?

A: My love affair with fashion keeps me constantly motivated to strive and achieve greater heights. I believe that when you do what you love, everything falls into place naturally.

Q: Why did you pick Kate Moss for this season's campaign?

A: Kate Moss is an iconic woman. Her strong sense of presence and charisma portrays the Stuart Weitzman woman perfectly.


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