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Mon, Aug 23, 2010
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Victoria's Secret opens at IR
by Rachel Chan

ASIA’S first Victoria’s Secret store is slated to open in Resorts World Sentosa tomorrow – the same day that four of the integrated resort’s hotels will open.

The 2,787 sq m boutique of the coveted American lingerie brand will be the first luxury retail store to open in the integrated resort.

Malaysian-based retailer Valiram Group, the sole operator of the resort’s luxury retail segment, will also be bringing in a slew of luxury names, including brands that are new here, such as Damiani and Canali.

my paper understands that it will also be opening a beauty hall and a Swiss watch gallery with a selection of more than 25 brands, such as Audemars Piguet and Vacheron Constantin. These are expected to open by Chinese New Year, which falls on Feb 14 and 15 this year.

The retailer’s director, Mr Ashvin Valiram, told The Business Times last month that the target audience for the resort’s luxury retail segment comprises tourists and high rollers.

Nonetheless, Victoria’s Secret fans here – like Ms Camellia Tan, 31, a regional associate brand director with an advertising firm – are excited about its opening in Singapore finally.

For four years now, she has been able to lay hands on its apparel only by purchasing from its online store.

She checks the website every two months or so, and spends US$100 (S$139) to US$200 at one go, buying mostly bikini sets, dresses and underwear.

When told that a Victoria’s Secret boutique would be making its debut in Singapore, she gasped and said: “That is awesome! Then I’ll get to try on stuff, instead of having to send stuff in the wrong size back to the United States via a courier service.”

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