When actress-host Jaime Teo goes out in a short skirt, her husband, show host Daniel Ong, stands behind her on the escalator holding an empty shopping bag to shield her exposed legs. He even steers her clear of transparent barricades on higher floors.
Plunging necklines also make him uncomfortable. Ong, 34, says: 'I don't know if girls notice this but guys ogle a lot. When you see another guy staring down your girl's top, you want to punch him.'
So the 33-year-old Teo avoids wearing low-cut tops or dresses. She says of dressing to please Ong: 'It is not unreasonable. It does not come to a point where I want to wear something so badly and he is very much against it.'
Likewise, local actress Xiang Yun had her Gucci dress altered for the recent Star Awards because her husband, actor Edmund Chen, said it was too revealing.
Even in this day and age, it seems that some modern women - even celebrities who are expected to flaunt their looks - let their husbands or boyfriends influence what they wear and are mindful of their opinions.
Xiang Yun, 49, said her sexy silver Gucci number originally had a neckline that plunged to the navel. A friend suggested sending the dress back to Gucci for alteration and her husband readily agreed.
She said in Mandarin: 'The first thing I thought when I saw the dress was, 'I cannot wear that'. It is not suitable for me because I do not wear such sexy dresses.'
The veteran actress added: 'My husband does not like me to dress sexily. Somehow, men like to look at other women in revealing clothes but don't like their own women to be sexy.'
Fellow MediaCorp artiste Hong Huifang understands Xiang Yun's decision to alter her dress as a mark of respect for her husband. But she would not follow suit as her husband, actor Zheng Geping, has 'no restrictions on what I wear'.
Says Hong in Mandarin: 'If I'm dressed in a revealing outfit, he'll think it looks good. If you want to reveal your body, then do it daringly.'
For theatre actress Karen Tan, 43, as long as she is comfortable in those dresses that 'sometimes show too much cleavage', her husband, Dr Quek Swee Chong, will have no issue with her wearing them.
She says: 'As long as I can walk, sit and stand without rearranging myself too much, he is okay.'
MediaCorp actress Priscelia Chan, 31, who is married to fellow actor Alan Tern, 34, likes to wear low-cut dresses and tops but makes it a point to carry a shawl with her. She says of Tern: 'He will say: 'Baby, I think you need a shawl'.'
'He thinks I will look better, actually I just want to keep warm,' says Chan with a laugh.
Other women LifeStyle interviewed, too, say that they would inform their partners if they intend to wear something provocative.
Assistant editor Crystal Lee, 24, says her boyfriend Ashley Lim does not have an issue with revealing clothes, 'as long as I don't end up looking cheap'.
Educator Norizah Jamari, 43, makes her own dressing decisions, while teacher Richa Ahuja-Kant, 24, does not believe in changing 'just to suit my husband'.
She says: 'I do respect his wishes but if I feel strongly about something, I let him know and he doesn't kick up a fuss.'
Her husband, Mr Siddarth Kant, who works in the finance industry, says: 'If she can carry the outfit well and look respectable, I'm fine with it. I don't think showing skin is required to look beautiful.'
WHAT CELEBS SAY