updated 27 May 2013, 17:26
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Sun, 24 Mar 2013
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Underwear models catwalk at Orchard Road in PR stunt

SINGAPORE - Underwear clad models stopped traffic at Orchard Road on Saturday in a publicity stunt to promote sloggi's new eco-friendly lingerie collections.

Dressed in yellow raincoats and little else underneath, ten models transformed the traffic junction in front of Paragon and Takashimaya shopping malls into a makeshift runway.

The leggy models were then joined by 25 other dancers who did a flash dance behind them - this all happened in less than 10 minutes.

sloggi said in a statement to the media that it is on a mission to build more awareness on being environmentally-friendly. This is also the reason why they chose Earth Day to hold the Orchard Road event. It added that it "(wants) to spread the message of importance of being eco-friendly by loving the weather."

On the side, one of sloggi's Weather Girls also held up a sign, requesting for members of the public to hug her to change the weather.

The new 'Love Weather' or 'Weather Girl' collections are made from eco-friendly fibres such as organic cotton and Italian Sensitive Fabric. According to the lingerie maker, for every 1 metre of Sensitive Fabric used, 1 square metre of rainforest saved.

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