One of Asia's most prominent faces is Chinese top model Du Juan. She has graced countless covers and appeared in numerous international editorials for Vogue, Harper's Bazaar, Elle, V magazine and i-D.
Being the only Asian model to ever be featured on the cover of Vogue Paris, you know you are dealing with a powerhouse.
And now, this oriental beauty is going mainstream by becoming one of the faces of Espirit Casual.
Teamed up with six consecutive time 'Sports Illustrated' cover girl, Anne Vyalitsyna and American fashion model Missy Rayder, they will be succeeding previous Spring/Summer campaign's English model Daisy Lowe and daughter of editor-in-Chief of French Vogue -Julia Restoin Roitfeld.
The Autumn/Winter 2010/11 collection's shoot retains last season's theme of 'friends travelling together' where the models were shot on a beautiful, natural surrounding just outside Marseilles.
Fully embodying Espirit Causual's principle of 'purity, simplicity and ease', Du, Anne and Missy exude a relaxed, effortless wardrobe full of modern fits that are guaranteed to become key staples for the next season for every woman.
The Espirit Casual men's line is modelled once again by the two-well known faces: Briton Andrew Cooper and US model Nate Gil. The campaign was photographed by fashion photographer Mariano Vivanco can be seen this month.
For Espirit Collection, the brand brings on classic beauty and darling of the international catwalks, Coco Rocha, to model the clean, modern, cosmopolitan line. She is joined by GQ Best Model of the Year 2009 winner-Jon Kortajarena, who has recently ventured into the world of acting with a role in acclaimed designer-Tom Ford's debut film "A Single Man".
Together, Coco and Jon were shot in a tradition park providing a perfect classy surrounding to complement the sharp lines, sophisticated fabrics and timeless fabric of the collection.
In contrast, the Espirit Urban Casual line was shot in a cool, rustic set with a gritty bonfire scenery. Throw in male models Andreea Diaconu, Sam Way and multi-talented Boyd Holbrook and you know you have a winner.
