Boer said that he wants to make the whole bespoke process fun for his customers and has introduced such things as an inspection of their wardrobes to check out what they already wear.
"We go through fabrics, styles and how often they plan to wear the suit and I ask questions like 'will it be for daily use or for special occasions?'" Boer said.
With a thriving middle class, money, for most, is not a major issue.
Boer's suits start from 3,500 yuan (S$695). The least expensive are made of fabric - often wool or cashmere - that originates in China but more expensive ones are made of materials imported from Italy or the UK.
"Beijing men are not as fashion-conscious as those from other places, they actually prefer simplicity," he said.
It takes Boer between seven and 10 days to make a suit. He says anyone who says they can make a suit faster than that will not be able to do a good job.
With a portfolio of work that includes tailoring clothing for bars, clubs and restaurants, as well as automobile exhibitions, Boer firmly believes that many Beijingers are underdressed.
"I don't like it when executives wear jeans to work. I think they should dress for success and I am here to help with that. The younger generation want new styles and are influenced by the latest fashion from Europe. It is very interesting to compare them with older executives."
To get an impression of Boer's suits, head down to QiQi Fashion Shop in Sanlitun to see examples of his formal menswear and shoes.
Alternatively, check out www.mb-id.com for more information and contact details.
