updated 4 Jun 2012, 00:56
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Tue, Sep 06, 2011
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NUYOU celebrates 35 years by raising funds for kids

SINGAPORE - Singapore's leading Chinese fashion and beauty magazine NUYOU is celebrating its 35th Anniversary by giving back to charity. The fashion title has teamed up with the MILK Fund (Mainly I Love Kids) to raise funds for underprivileged kids as part of its 35th Anniversary celebrations.

Internationally acclaimed Japanese designer, Tsumori Chisato, has been invited to contribute a piece of her artwork that would resonate with the cause. The designer is best known for her signature whimsical and free spirited designs.

For this charity drive, Tsumori's design for NUYOU's 35th Anniversary will be reproduced into limited edition ez-link card stickers and notebooks. These keepsake souvenirs will be sold during NUYOU's 35th Anniversary celebrations on Sept 17  at ION Square, and all proceeds garnered from the sale of these stickers and notebooks will be fully pledged to the MILK fund.

Grace Lee, Editor-in-Chief of NUYOU, said: "We are certainly very excited and proud to have NUYOU embark on its 35th year as Singapore's leading Chinese Fashion & Beauty magazine. This is a milestone for any magazine and we will continue to bring first-hand fashion updates to our readers for many more years to come."

Elaborating on the fund-raising initiative, Ms Lee shared: "NUYOU, known for our discerning eye for beauty, recognises that beauty is not only skin deep nor restricted to aesthetic appeals. Rather, beauty represents an ideology of all things beautiful and these aspects include the spirit of giving and sharing."

Dr Sheryn Mah, President of the MILK Fund, said: "MILK is happy to be the adopted beneficiary for the celebration. Our work involves low-income, disadvantaged children and their families and we are happy that they can benefit from the kind efforts of NUYOU and their partners."

In conjunction with NUYOU's support for MILK, Bonia and NU.U will be donating proceeds from the sale of selected bags and facial services. The public can purchase the bags from Bonia in Takashimaya Department Store and make an appointment for the facials at NU.U Paragon.

To create more awareness surrounding the good cause, NUYOU is also partnering ION Orchard to place 80 specially designed seats wrapped in Tsumori's prints across Ion Square. These prints will also be featured on Ion's outdoor screen from Sept 7 to 18.

To thank NUYOU's readers for their unwavering support, its collectible September issue is an exciting package that features famous faces, beauty and lifestyle trends and collections. Built around the theme of its special edition September issue - "People & Cities", an art exhibition featuring the works of renowned photographers such as John Clang, Wing Shya, Quentin Shih and Hong Jang Hyun, will also be held in ION Art from Sept 7 to 9, 2011.

NUYOU has also invited six-year-old local artist, Gelyn Ong, recently seen on the Thye Hwa Kuan Medical charity show in September for raising more than $33,000 with her paintings, to create two paintings symbolising the good cause. These paintings will also be displayed as part of the "People & Cities" photography exhibition.

Maureen Wee, Managing Director of SPH Magazines, said: "We would also like to take this opportunity to thank our advertisers. We're glad to have partnered many brands over the years and we definitely look forward to more partnerships in the years ahead."

NUYOU's 35th Anniversary celebrations is proudly presented by Mercedes-Benz and co-sponsored by Kose, Olympus, Piaget and Toshiba.




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