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Sun, Nov 03, 2013
Urban, The Straits Times
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Homegrown skincare brands make their mark - Skinlycious
by Gladys Chung

Ms Jasmine Kang, 31, lived with acne-ridden skin throughout her teenage years and early 20s.

"I tried everything from blue light therapy, microdermabrasion to chemical peels and nothing worked for me," she recalls.

Two years ago, she met a dermatologist in private practice, DrSeah Pong Pin, who helped clear up her acne in two months.

"He gave me an anti-acne wash and solution, and he was selling them at an affordable price."

She later found out that Dr Seah, who is now 68, had been using his own anti-acne formulas on his patients for the last three decades.

Seeing an opportunity, she asked him if they could work together to sell his anti-acne formulas online.

"I told him that I wanted to make his effective solutions more widely available to those with acne problems at an affordable price and I was very lucky that he agreed," says the former pharmaceutical product specialist, who has a life sciences degree from the National University of Singapore.

She had already been running an e-shop selling her own skincare brand Skinlycious (, which she launched in April. She started her own line because she has always been interested in science and skincare.

She added Dr Seah's anti-acne solution ($24) and anti-acne wash ($26) to her range of merchandise in June. The two formulas, which are made with the help of a local skincare manufacturer, are also available for sale at DrSeah's clinic at Block 503 Bishan Street11. They are branded as Skinlycious products.

Other products in Ms Kang's Skinlycious range include a pore-refining hydrating serum ($48), whitening sunscreen ($58) and a hydrating serum ($38).

She works with a local chemist and skincare manufacturer for her formulas. They contain exotic ingredients such as mastic gum from Greece and Swiss garden cress sprouts, which are believed to contain antioxidant properties.

Ms Kang, who is married to a financial controller in the insurance industry, says she invested a "low five-figure sum" in setting up Skinlycious, and broke even in August.

She now sells about 50 units a month, which are stocked only at her online store to "keep prices low".

Her bestsellers are the anti-acne products, which make up the bulk of her sales figures.

Ms Kang, who is pregnant with her first child, intends to launch an anti-ageing line with the help of the same local chemist.

She is also currently in talks with distributors from Malaysia and Indonesia.

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