updated 18 Feb 2014, 08:26
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Mon, Jan 13, 2014
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Miley, the face of high fashion?
by Catherine Robert

Stop the presses - Miley Cyrus is wearing clothes.

And not just any clothes - she's fronting Marc Jacobs' Spring/Summer campaign.

The US designer announced in a tweet on Wednesday that the twerking pop star, 21, would be fronting the brand's 2014 Spring/Summer 2014 campaign.

The pair have been friends for some time, so Jacobs' choice doesn't seem surprising.

Cyrus stripped down for Jacobs' "Protect the Skin You're In" T-shirts to promote skin cancer awareness.

But at least one person has already made his stand quite clear.

Photographer Juergen Teller, who has shot all Marc Jacobs' ad campaigns for the last 11 years, refused to shoot the star for the new ads.

Instead, British fashion and beauty photographer David Sims stepped in.

"I have worked with Juergen for years and love him as an artist," Jacobs told Women's Wear Daily.

"(But) he just didn't want to shoot her."

There's Cyrus' reputation to consider, after her twerking at the MTV Video Music Awards.

After infamously unleashing her tongue and then grinding up against Canadian singer Robin Thicke at the show, she went on to generate buzz for the nudity in her Wrecking Ball music video.

"My issue with Miley Cyrus as an ambassador for Marc Jacobs is this: How can a brand associate themselves with a troubled young woman that is exploiting her sexuality to sell a few albums?" asked one Huffington Post writer.


The uproar is lost on Jacobs (right), who has been long-time friends with Cyrus.

The Wrecking Ball singer also previously presented the designer and his business partner with the top award - the Superstar Award - at Fashion Group International's Night of Stars held in New York City last October.

"We all just love her and her entire being, her energy, her talent, her intelligence, everything...there's nothing I don't like about her," the 50-year-old told Women's Wear Daily.

"She is just genuine and very natural."

Cyrus fronts the new campaign alongside models Natalie Westling and Esmerelda Seay Reynolds on a beach set.

"We wanted this beach with girls kind of sulky and broody, and we thought it would be cool if it was Miley with what could be two friends, feeling distant and quite dark," Jacobs said.

Local fashion designer Mr Kenny Lim, 36, said he and fellow fashion label Depression co-owner Andrew Loh are fans of Cyrus.

"I'm happy she is the new face of Marc Jacobs. She's a controversial figure because of her new style and music direction, but that's purely her choice," he told The New Paper.

"She's a social influence and a taste maker, I'm sure it will bring Marc Jacobs new fans and exposure as well."

Mr Lim isn't alone in his opinion.

Local menswear label Evenodd owner Samuel Wong, 27, thinks Marc Jacobs' choice is "great".

He said: "She's the 'it' girl at the moment and people are continuously watching and talking about her, so it's a great marketing strategy.

"And I don't even think it will affect the brand because she has her fans as much as she has people who dislike her, but I feel that her fans will make it work for her."

Other questionable choices for ad campaigns

Dakota Fanning for Marc Jacobs' Oh, Lola!

Fanning starred in this Marc Jacobs Oh, Lola! fragrance ad in 2011.

Jacobs' ads have always strived to be provocative. But Fanning posed with a fragrance bottle between her legs, and she was just 17.

The UK Advertising Standards Authority pulled the ad, deeming it too "sexual".

Adolf Hitler for Cambia Style

Italian clothing company Cambia Style came under fire after it used an image of Hitler in an ad campaign in 2010 to promote the message, "Change style. Don't follow your leader."

Locals reportedly found the advertising campaign offensive and called for the billboards to be taken down, with the city councillor of the town of Palermo, Mr Rosario Filoramo, telling the press: "The use of an image of a person responsible for the worst chapters of the last century is offensive to our country's constitutional principles and to the sensitivities of citizens."

Brad Pitt for Chanel No. 5

A fragrance that is worn by women, but an advertising campaign fronted by a man?

Actor Brad Pitt took the lead role in a commercial for the campaign in 2012, and the general consensus was that the ad just "didn't make any sense".

Even the ad's director, Joe Wright, said he wasn't entirely sure what Pitt's dialogue - "It's not a journey. Every journey ends, but we go on. The world turns and we turn with it." - actually meant.


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