A 24-year-old Korean woman dressed in a high fashion wardrobe and jewelry worth 400 million won ($340,000) has revealed her luxury-seeking life through local cable channel M.net, reports said.

Kim Kyung-ah surprised guests of the program by refusing to be compared with millionaire hotel heiress Paris Hilton.

"I believe I am better than her in all aspects. What part of her is better than me?" she said.

"The lady, who puts on garments worth 400 million won ($440,000) has made an appearance on the program," a M.net staff member said.

"She does not work but collects highly expensive luxury products with money solely provided by her parents," he added.

According to M.net, she lives in Nonhyun-dong, in the southeastern part of Seoul, and her room is fully packed with high-fashion brand products such as bags (perhaps Hermes) made of ostrich leather, jewelry, garments.