updated 8 Jan 2011, 10:21
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Thu, Jan 06, 2011
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Aveda offers 72 vibrant shade possibilities

Aveda, a haircare and colouring brand known for its use of organic and natural plant-based ingredients, now offers women who are looking for adventurous, bold colours the option of caring for their hair at the same time too.

Using conditioning formula that contains 93 per cent naturally derived ingredients such as certified organic sunflower, castor and certified organic jojoba oils, hair is protected and conditioned during the colouring process. Candelilla wax is used to create a rich, creamy consistency that allows precise, no-drop hair color applications, while buffering the hair to maintain its condition. An organic lavender aroma helps to deliver a more pleasant processing experience.

Aveda also has a patented technology that uses green tea extracts to create a new colour development process that eliminates undesired tones and imparts natural-looking colour. This technology helps to stabilise the colour pigments and slows down the process of colour fading.

Its Full Spectrum Deep™ can be customised. With 28 colours and a Bright Base and Clear Base, there are a total of 72 shade possiblities that your colourist can create for you.

If you're looking for something more natural, try the Natural Series shades, which feature a cool base tone to neutralise unwanted warm tones. Plant extracts and oils infuse the hair with shine and condition to eliminate the need for a post-colour treatment.

AVEDA CUSTOMIZED COLORS are available at the following salons:

CASEY - Palais Renaissance: 390 Orchard Road #02-08 | Tel: 6235 5328
FOX STUDIO - Somerset 111: 111 Somerset Road #01-20 | Tel: 62357733
I*CON BY SHUNJI MATSUO - Century Square: 2 Tampines Central 5 #03-01
I*CON BY SHUNJI MATSUO - Holland V: 245A Holland Avenue
JERIC SALON – ION: 2 Orchard Turn #B4-48
JIWON HAIR SALON - Wheelock Place: 501 Orchard Road #03-02
KELTURE – Paragon: 290 Orchard Road #05-07
SHUNJI MATSUO - The Heeren: 260 Orchard Road #05-01
TEAM SALON - Parkway Parade: 80 Marine Parade Road #02-45
URBAN HAIR - The Shoppes @ Marina Bay Sands: 2 Bayfront Avenue #B1-02/03/04

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