updated 8 Jan 2012, 16:12
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Fri, Dec 16, 2011
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Abercrombie & Fitch draws ire from customer on opening day

US apparel brand Abercrombie & Fitch (A & F) opened its doors to Singapore shoppers yesterday to much fanfare with topless hunks on parade, but some customers were unhappy with the wait as a large crowd of 400 people turned up on opening day.
One customer, Mr Vincent Yeo, who was displeased with how the queues were managed, wrote to Diva saying that the lack of signage outside the store was misleading for shoppers.
Mr Yeo had joined the queue with his wife and daughter yesterday evening to check out the new store, located at the junction of Paragon and Mandarin Gallery.
After spending 15 min in the queue, he realised that people were entering the three-storey shop without queuing.
He asked a staff at the entrance why some shoppers had priority access and was told "they (were) genuine shoppers".
The staff member explained that the queue was meant for patrons who just wanted to enter the store to "take a look" or take pictures with the models.
A manager that Mr Yeo spoke to said A & F was going to look into the matter.
Mr Yeo said: "This is a very bad experience for me and this is not the first store that A & F is opening. They should have experience in managing all these situations."
He hopes that A & F would improve its methods of crowd control and communication.

View photos of the store's opening day here.


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