updated 24 Jun 2014, 08:30
Login password
Tue, Feb 07, 2012
The New Paper
Email Print Decrease text size Increase text size
This wedding dress costs $4m
by Rennie Whang & Gerald Goh

Would you pay $4 million for a wedding gown?

That's how much this locally designed creation costs.

The gown will feature a stunning 10-carat white diamond as its centrepiece, two three-carat pieces which can be detached and used for earrings, one five-carat piece for a ring, and enough diamonds to form a bracelet.

The 10-carat diamond alone costs $2.2 million, said its creator, Ms Irene Teo, 50, of local bridal outfit Irene's Creation.

The grown was launched last Friday afternoon at The Regent Singapore, as part of an art exhibition run by Bride of the World (BOW).

The Singapore-based organisation aims to celebrate the ideals of marriage and has organised two pageants so far towards this end.

Participants from about 30 other countries are already in Singapore, with wedding dresses made by designers from their respective countries.

They were presented at the annual Chingay Parade last Friday and Saturday.

Come Sunday, there will be a ball at the same venue - with dancing and an auction, where the gown with the most "salonic", or beautiful impression, will be given an award.

The $4 million gown is expected to go, along with a total of 15 pieces of artwork such as paintings which some models have brought with them here.

Part of the proceeds will go towards setting up a National Service (NS) Alumni Foundation, a scholarship fund for needy children of ex-NS men, said Mr Teo Cheng Keng, chairman of BOW and president of the National University of Singapore NS Pioneers Association. This is in recognition of the contributions of NS men to nation-building.

Come September, BOW will hold a contest in Macau, where contestants from 40 countries will compete for the Bride of the World title. A Peace Prize will be awarded in line with the idea of the organisation as a "global social enterprise".

Ms Teo said she has received "a lot of enquiries" about her most expensive gown to date.

"Diamonds have been my passion from young. I always wanted to be in the diamond business. Since I design wedding dresses, I want to combine the two," she said.

"I plan to create an even more expensive gown in future," she added.

Prior to the $4 million piece, her priciest gown sold for about $30,000. She said she has sold roughly 50 of such gowns in her 30 years of designing for clients from Indonesia, Japan and China.

After-wedding use

After the dress is used at a wedding, she recommended that its diamonds be removed and be used as jewellery. The diamonds on the gown could be replaced with Swarovski crystals so the integrity of the gown as "art" remained.

A check with three bridal shops showed that the price of wedding gowns range from $1,000 to $10,000.

A designer at Divine Couture Singapore, who declined to be named, gave the price of the shop's wedding dresses as between $3,000 and $10,000.

Costs would depend on how elaborate a gown was, she said. A $10,000 gown, for example, might involve French lace and a train as long as 2m with Swarovski crystals embedded in its edges.

So would anyone spend $4 million on a wedding gown?

Mr Justin Loo, who plans to marry in May, said he wouldn't, even if he had the money, as rather spend it on married life after the big day.

"The dazzle of the gown brings excitement only on the wedding day. It's the dazzle you bring into your marriage that will sustain it," the 28-year-old events coordinator explained.

Instead, he and his fiancee, who wanted to be known only as Jenn, will be renting a gown package costing $2,400, consisting of two gowns and two suits.


This article was first published in The New Paper.


readers' comments

Copyright © 2014 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved.