It takes a brave man to venture into a lingerie store on his own. For those willing to endure the stares for their lady loves, here's a guide to some of the more popular places that will win you her favour.
La Perla - #02-12F Ngee Ann City Tel: 6738-7531
What you will find: La Perla is renowned for its classic black lace. All its creations are handcrafted and much attention is paid to detail. You will find materials such as tulle, silk georgette and embroidered lace. For example, delicate lace filigree designs are matched with tulle and finished with a beautiful designer hook.
Damage to pocket: Expect to pay $400 and upwards for a well-crafted bra.
La Senza - #03-01 Paragon Tel: 6333-8611
What you will find: High quality lingerie at high street prices. The Canadian brand offers everything from matching underwear sets and sleepwear to small gifts. If she is into colours and comfort, there is a selection of cotton spandex bras for everyday wear. Or choose from a higher-end range with lace and satin bras.
Damage to pocket: No more than $100 for a bra.
Blush! - #03-29 Paragon Tel: 6235-2009
What you will find:A department store concept which offers a wide range of lingerie from the world's top lingerie houses. There is fashion-forward White Laundry, detail-driven Princess Tam Tam, playful Ed Hardy. sensual Dim and the legendary Italian Parah.
Damage to pocket: Between $60 - $150 for a bra.
Chalone - #01-75/76 Millenia Walk Tel: 6337-2647
What you will find: A selection of lingerie from French, Italian and Romanian brands, such as lejaby, Simone Perele, I/D. Sarrieri, Jolidon, Valery and Aubade. This is one place you can bring her to, as consultants are able to assess her size with their fitting expertise.
Damage to pocket: Between $90 - $400 for a bra.
Triumph International - #02-12 OUB Centre Tel: 6532-3120
What you will find: German functionality, with the evergreen T-shirt bra, and Maximizer series. Men who want to buy lingerie for their women can even visit its OUB Centre outlet between 7.30pm - 9.30pm daily during its guys-only shopping hours. Staff will be on hand to assist.
Damage to pocket: Less than $100 for a bra.
B.ha by Daniel Hechter - #03-14/15 Pacific Plaza Tel: 6235-5315
What you will find: An exclusive in-house lingerie line, put together by a group of international designers. Bring your lady here, and she can enjoy picking lingerie out of drawers that are labelled with specific sizes, and a concierge service is assistance is needed.
Damage to pocket: Between $30 - $150 for a bra.
OTHER DEPARTMENT STORES
Tangs dressing room
Level 2 Tangs Orchard
Tel: 6737-5500
What you will find: An extensive range to suit every need, including the department store's exclusive labels - O Lingerie, Bendon, Davenport and Pleasure State.
Marks & Spencer
#03-33/40 Paragon
Tel: 6732-9732
What you will find: Everyday wear such as T-shirt bras, bandeau bras and underwear in various cuts. In-house labels Per Una offer pretty floral and lace designs; Ceriso is inspired by catwalk trends and Autogrpha provides support for fuller busts.
