updated 29 Mar 2013, 19:55
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Tue, Mar 26, 2013
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Hair care brand John Frieda debuts in Singapore
by Ning Lieu

Award-winning hair care brand John Frieda will be making its Asia debut in Singapore next month with four different ranges - Frizz-Ease, Brilliant Brunette, Full Repair and Luxurious Volume.

The brand offers home solutions for common hair problems such as frizzy hair, over-styled damaged hair or flat hair and promises to transform your tresses with salon-quality results.

With Singapore's high humidity, frizzy hair and flyaways are a common hair woe. Now you can fight hair frizz with John Frieda's popular Frizz-Ease range. The Frizz-Ease line comprises of six products - a shampoo, conditioner, an intensive hair mask treatment, two styling sprays and the brand's iconic Original Formula Hair Serum.

For locks damaged from styling tools, heat and colouring, try the Full Repair range. For thin and flat hair, achieve more volume with the Luxurious Volume range. If you have brunette hair (brown or black), use the Brilliant Brunette line to give your hair extra shine and lustre.

Prices are affordable with John Frieda's Frizz-Ease Straight Ahead Shampoo retailing at $15.90 for 250ml and Frizz-Ease Original Formula Hair Serum retailing at $16.90 for 50ml.

John Frieda's Frizz-Ease, Brilliant Brunette, Full Repair and Luxurious Volume ranges will be available in Singapore from April 2013 at Watsons and Guardian stores island-wide.

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